New face of "Jeny Style" - Nadya Ivanova

Just look at the new suggestions of Zheni Zhivkova who dedicated her spring-summer collection to the theme “Pure Perfection”. The woman of character knows how to demonstrate it also through her looks, where the designer as always has succeeded to intertwine perfection, style and elegance. “My clothes are designed for the women who have an artistic nature and want to be different,” she says.

The fashion show with 70 models enjoyed high interest in Hall 3 of the NPC on the first day of March. While Baba Marta was raging outside, the beautiful models of Visage fashion agency showed clothes from everyday business style to evening dresses and youthful ideas of open frivolousness. Mrs. Zhivkova stressed that she had drawn inspiration from the silhouette and the motifs of the clothes typical for Indo-China and the Balkan Peninsula while the interpretation of the folklore costume is not just mechanical but rationalized and delicately rendered in harmony with the post-modernist designer trends.

For the first time Jeny Style fashion house introduced their new face after they parted with Miss Evgenia Kalkandjieva at the last fashion show. Nadya Ivanova, actress and host of Elit TV show on BNT Channel 1, presented one of the most impressive dresses of Mrs. Zhivkova and embodied her idea of a lady successfully launching the new fashion trends.

The applause at the end of the fashion show demonstrated that the audience was satisfied with what they saw. And the plenty of VIP guests suggested that the dresses of Jeny Style are present in the wardrobes of many ladies of the political and the business elite. The attention of all guests was riveted not only on the catwalk but also on Mrs. Margarita Gomez Saxe-Coburg-Gotha, Mrs. Zorka Parvanova, eminent ladies from parliament, the government, the business, the artistic and cultural circles. Hardly managing to hold the bouquets, Mrs. Zhivkova triumphed again, true to the tradition of opening the fashion season, showing originality, captivating with fabrics and most of all with variety in style, which is not just Jeny-type style but is what she strives for – perfection. Perfection that gets more and more unachievable in our hasty century… But not for those who sincerely want it!

Neli Kostadinova